As the 18th entrant into the online search market back in 1999, nobody would have predicted that Google would have become what it is today. That is, except for John Doerr.
There are countless factors that contribute to a company’s ultimate success or failure, but legendary venture capitalist and leader John Doerr would argue that goal setting and alignment is the single biggest predictor of prosperity.
We’ve noticed a lot of buzz around Doerr’s latest book, “Measure What Matters, How Google, Bono, and the Gates Foundation Rock the World with OKRs,” so we wanted to distill the key takeaways on the importance of OKRs for your organization.
First, What Even Are OKRs?
OKRs is simply an acronym for a goal-setting technique known as Objectives and Key Results. Objectives state what is to be achieved – they are inspirational, but specific and concrete.
Key Results, on the other hand, “benchmark and monitor how we get to the objective.” They give more insight on to how the objective will be executed and provide measurable and quantifiable timelines.
In short, OKRs empower employees to align their goals with the goals of their organization in order to ensure team collaboration and discipline.
Why Do OKRs Matter?
Doerr argues that OKRs are what set Google apart from the stacked competition back in the late 1990’s. Not only are they customizable, but OKRs also enable employees and company leaders alike to align their goals to the goals of their organization.
They foster a more transparent culture by allowing employees at the middle or bottom to view the goals of their C-level executives, which in turn improves engagement and drives employee purpose at work.
As companies grow and scale their workforce, OKRs enable leaders to realign employees to the company’s mission.As companies scale their workforce, OKRs enable leaders to realign employees to the company’s mission. Click To Tweet
How Do You Implement OKRs?
In the second half of the book, Doerr includes Google’s real OKR playbook as well as numerous other resources to help you customize and build your OKR structure.
Additionally, readers can explore other companies strategies in the case studies provided. By expanding beyond the scope of behemoths like Google and Adobe, Doerr provides readers with a wide range of company sizes and industries which help prove how effective OKRs can be regardless of where you work.
All in all, if you are looking for a one-stop-shop for OKRs, consider buying this book. The practical advice coupled with real-life proof of OKR success make this a great buy if you want to learn more about OKRs or if you’re ready to implement them in your organization but need to know how to start.Measure What Matters is your one stop shop for all things OKRs. Click To Tweet
If you’re strapped for time and can’t get through the whole book, consider reading some our favorite quotes to get some OKR inspiration.
Introducing the Reflektive Book Club!
This is the first book in our new monthly book club series. Each month, we will announce a new book with a quick book review and we will be encouraging everyone in our network to share their thoughts on the book with us on social media.
Consider these questions if you’re reading Measure What Matters for the first time:
- How does my organization currently set goals?
- How could our goal setting be better?
- Are our goals tied to our company mission?
Already read the book? Tell us your thoughts, favorite quotes, questions, or general comments in the comments of our Facebook post!