Driving Employee Engagement With Corporate Social Responsibility

Corporate social responsibility brings teams together.

Research shows trust has declined over the past ten years, yet over a similar time period, both consumers and employees are increasingly drawn to organizations that are ethically-minded. HR professionals are learning through employee surveys and feedback that today’s workforce expects employers to give back, while marketers are also learning consumers expect companies to give back.

Watch our webinar to learn how Zendesk’s CSR program contributes to its business, driving a competitive edge in recruiting, better employee engagement, and a corporate brand that extends to its global offices.

Key Learnings:

  • How CSR can be a differentiator in corporate brand and identity, while providing real impact on recruiting and retention
  • The correlation between how companies engage in their communities and quality of customer support
  • How you can make the case for a CSR program in your organization

Tiffany Apczynski, VP of Public Policy and Social Impact at Zendesk

Tiffany Apczynski is the Vice President of Public Policy and Social Impact at Zendesk, a customer support software company. Under Tiffany’s leadership, Zendesk has won several awards, including the 2015 “Grantmaker of the Year Award” by the Association of Fundraising Professionals, the 2016 innovative CSR programming award from Compass Family Services, and the 2016 Joseph Mignola, Jr. Award from Curry Senior Center, recognizing corporate partners who have been most generous in grants, volunteerism and program innovation.

Rachel Ernst, Director of Employee Success at Reflektive

Rachel is the director of employee success at Reflektive. She previously held senior HR roles at Quantcast, Fidelity Investments, and Pearl Meyer & Partners. Rachel holds an MBA from Brandeis International Business School.

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