Entrepreneur: Can the Annual Review Be Replaced By an App?


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Reflektive, which recently raised $60 million in Series C funding, provides companies with a platform for employees to send encouraging, real-time feedback on things that a peer or subordinate is doing well (“You nailed that meeting, Jane!”) or jot down notes on a performance issue that should be discussed later in person (“Encourage Jane to speak up more in meetings”). It also offers “shout outs” — public expressions of praise for a job well done — which appear on a social media-style newsfeed, and tools to record employee goals and track their progress. So if Jane is working on increasing widget sales by 10 percent, a bar chart will quantify her progress toward that goal. Read more …