People+Strategy Journal: How Startups Grow Up One Culture at a Time


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A growth-oriented culture is a strategic advantage for any business, especially startups. Invest in culture from Day 1 and cultivate it forever by infusing growth behaviors into day-to-day workflows. Rajeev Behera of Reflektive shares insights and new research about what enables companies to grow in today’s highly-disruptive, digital business environment.