Companies typically invest in those things that can clearly affect their bottom lines in positive ways. Sales initiatives bring in money (or not), for example. Marketing and advertising efforts can be measured. New equipment can increase productivity, which is then directly connected to profits.
Unfortunately, when we get into the realm of people, companies become more hesitant about their investments. But if a new computer can increase an employee’s productivity, shouldn’t the employee operating that computer also be worth some investment? Happy workers are productive workers, after all. Learn more …