Reflektive Acquires Shape, Leveraging People Analytics Innovation for Real-Time Performance Management and Growth

H118 Results Include Several New Customers Such as Bustle, Everbridge and Foursquare; Privacy and Security Enhancements to Support Customer Success and Growth Worldwide

SAN FRANCISCO — June 21, 2018 — On the heels of a first half that saw new customers and several growth initiatives, Reflektive, the real-time performance management cloud company, today announced it has acquired Shape Analytics, a real-time intelligence and predictive analytics solution for workforce data. Reflektive will embed the new capability into its platform as Reflektive People Intelligence, bringing simple, drag-and-drop, customizable people analytics to every employee.

“We’ve been a satisfied customer of Reflektive to drive our agile performance feedback processes, and we’ve successfully partnered with Shape to use their analytical data reporting capabilities to help us make better people decisions,” said Matt Hoffman, VP of People at DigitalOcean. “Having both of these solutions combined on the same real-time platform gets us incredibly excited for the power and possibilities of making our people data more actionable, more insightful, and easier to use across the entire organization.”

The acquisition comes just months after Reflektive’s $60M Series C round, led by TPG Growth, and will help to accelerate the company’s growth by expanding the capabilities of its best-in-class performance management solutions. The terms of the deal were not disclosed.

“Shape has solved a hard problem – they created a people analytics platform that is so intuitive that HR will no longer need the support of a data science team to analyze and surface insights,” said Rajeev Behera, CEO of Reflektive. “Through the Shape acquisition, we will be launching our Reflektive People Intelligence product which will provide real-time, customizable dashboards and reporting for our people management solutions to empower HR leaders, people managers and employees.”

Last-mile Analytics for Faster and Smarter Decision Making
Reflektive People Intelligence delivers breakaway last-mile analytics capability, enabling both front-line and higher-level employees to make analytics-enabled people decisions by making it accessible to every employee through user-friendly customization options to suit a wide range of needs.

From analyzing employee lifecycle and changing workforce demographics to self-driven benchmarking of individual employee performance, Reflektive People Intelligence empowers HR leaders, people managers and employees to improve performance and grow. Now, anyone can create custom dashboards and reports to analyze data across different Reflektive solutions, and compare Reflektive performance data against workforce data from HRIS solutions.

New, Growth-Minded Customers Worldwide
Reflektive’s platform provides comprehensive solutions that agile, growth-minded organizations need to drive business and employee success – to directly address Growth Divide opportunities and problems. New customers to Reflektive in several geographical locations include, Everbridge, iFood, Cortland Partners, Bustle Digital Group, and Foursquare.

“We implemented Reflektive in early 2018 because we wanted to transform from an annual to real-time feedback and performance management culture, and our current HRIS software isn’t delivering what we need for where the world of work is heading,” said Cara Antonacci, VP of HR at Everbridge. “Reflektive’s customer experience is top-notch – starting with the sales process and currently with the customer success team – the platform is incredibly easy-to-use, flexible and powerful for employees and management.”

Reflektive also doubled-down on security and compliance during H118, achieving both SOC Type 2 and General Data Protection Regulation (GDPR) compliance in May to drive more customer success worldwide.

“Before Reflektive, our review process was very time intensive for our associates and managers,” said Megan Jackson-Cheatham, manager of talent programs at Cortland Partners. “Our managers did not have insight into the feedback their associates were giving or receiving to each other throughout the year and we struggled with ways to track individual goal progression. Our partnership with Reflektive has provided us with technology to facilitate more frequent, actionable feedback, empower associates to take development into their own hands, and allow managers to have an overview of an associate’s overall contributions.”

Hallmarks of Reflektive’s Success
As evidence of Reflektive’s momentum, the company also marked the achievement of several KPIs in the first half of this year, including: 

  • Continued triple-digit, year-over-year revenue growth
  • 99 percent customer satisfaction score for support services reported in Q2’18
  • Hundreds of thousands of employees served – more than doubled since Q1’17

Related Resources

About Reflektive
Reflektive is a leader in providing innovative, real-time performance management and analytics solutions for HR leaders and their agile organizations. Founded in 2014, Reflektive securely delivers Real-Time Feedback and Requests, Goal Management, Performance Reviews, Check-Ins and analytics applications in the cloud for more than 450 clients worldwide including AAR, Blue Origin, Comcast, Dollar Shave Club, Healthgrades, Instacart, Wavemaker Global, and Protective Life. Based in San Francisco, Reflektive has secured funding from Andreessen Horowitz, Lightspeed Venture Partners and TPG Growth and was recognized in Gartner’s 2017 Cool Vendors in Human Capital Management report. Reflektive’s mission is to create the first people management platform built to help employees reach their full potential. For more information, visit

Media Contacts
Erick Mott

Nicole Paleologus, SSPR

About Reflektive

Forward-thinking organizations use Reflektive’s people management suite for Performance, People Intelligence, and Engagement with Real-Time Feedback and Recognition, Check-Ins, Goal Management, Performance Reviews, 1-on-1 Profiles, People Intelligence, and Engagement Surveys. Reflektive’s more than 500 customers include Blue Origin, Comcast, Instacart, Dollar Shave Club, Healthgrades, Wavemaker Global, and Protective Life. Backed by Andreessen Horowitz, Lightspeed Venture Partners, and TPG Growth, Reflektive has raised more than $100 million to date, and was ranked the 13th Fastest Growing Company in North America on Deloitte’s 2018 Technology Fast 500™.